Holding it Together: A Conversation with Jessica Calarco

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Holding it Together: A Conversation with Jessica Calarco

Feb 
13th
 at 
10:30pm
 – 
Feb 
14th
 at 
11:30pm 
EST
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Holding it Together: A Conversation with Jessica Calarco

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What was covered

Join Better Life Lab and the CareForce to discuss Jessica Calarco’s new book, “Holding It Together: How Women Became America’s Safety Net.” Calarco, who works as an associate professor of sociology at the University of Wisconsin, made headlines in November 2020 when her quote: “Other countries have social safety nets; the U.S. has women” went viral. It resonated with so many people while still getting to the heart of what makes being a caregiver in this country so incredibly frustrating - it’s hard, it’s time-consuming, and we’re expected to do it while being given no support, financial or otherwise.


This conversation will delve into the reasons that caretakers in this country feel that so much pressure rests on their shoulders and too many expectations are heaped onto them. The United States does not have a robust social safety net the way many other industrialized countries do. We have no federal child care infrastructure and no federal paid family leave plan. In our conversation, we will explore why that is, how the lack of such systems hurts families, and what we can do about it.


This online fireside chat will be introduced by Eve Rodsky, author and founder of the Fair Play Policy Institute and Calarco will be interviewed by Rebecca Gale of Better Life Lab.


About The Better Life Lab and CareForce:


The Better Life Lab at New America works to change narratives and shape equitable public policy, workplace practice, and cultural attitudes through solutions-focused research, compelling multimedia journalism, thought leadership, and practical tools. We share with broad audiences to elevate the value of care, intersectional gender equity, and work-family justice and well-being, particularly for those most disadvantaged by the status quo.


The CareForce is a driving force in reimagining how we care. We are a group of 350+ builders, advocates, funders, storytellers, and researchers across public, private and social sectors. Our mission is to work together to transform and elevate care in all of its forms. We seek to do this through narrative and political change, care research, care policy, and the care economy.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Join Better Life Lab and the CareForce to discuss Jessica Calarco’s new book, “Holding It Together: How Women Became America’s Safety Net.” Calarco, who works as an associate professor of sociology at the University of Wisconsin, made headlines in November 2020 when her quote: “Other countries have social safety nets; the U.S. has women” went viral. It resonated with so many people while still getting to the heart of what makes being a caregiver in this country so incredibly frustrating - it’s hard, it’s time-consuming, and we’re expected to do it while being given no support, financial or otherwise.


This conversation will delve into the reasons that caretakers in this country feel that so much pressure rests on their shoulders and too many expectations are heaped onto them. The United States does not have a robust social safety net the way many other industrialized countries do. We have no federal child care infrastructure and no federal paid family leave plan. In our conversation, we will explore why that is, how the lack of such systems hurts families, and what we can do about it.


This online fireside chat will be introduced by Eve Rodsky, author and founder of the Fair Play Policy Institute and Calarco will be interviewed by Rebecca Gale of Better Life Lab.


About The Better Life Lab and CareForce:


The Better Life Lab at New America works to change narratives and shape equitable public policy, workplace practice, and cultural attitudes through solutions-focused research, compelling multimedia journalism, thought leadership, and practical tools. We share with broad audiences to elevate the value of care, intersectional gender equity, and work-family justice and well-being, particularly for those most disadvantaged by the status quo.


The CareForce is a driving force in reimagining how we care. We are a group of 350+ builders, advocates, funders, storytellers, and researchers across public, private and social sectors. Our mission is to work together to transform and elevate care in all of its forms. We seek to do this through narrative and political change, care research, care policy, and the care economy.

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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See you online.

Copyright © 2023

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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